Where is your company based? 

Jocelyn Coles New York is based in the quaint town of Chatham, VA south of Lynchburg, Virginia. Shop our boutique!

I've found my dream wedding dress! Can you make an exact copy for a cheaper price? No. If you have found your dream dress congratulations! You should buy it. We are in the business to create original designs. We do not copy other designers, it's unethical.

What is couture? I just thought I could just walk-in and buy off-the-rack. Couture is made to measure clothing for an individual. It involves design development (one hundred plus hours) using 100% silk and time-consuming haute couture techniques directed by a highly skilled fashion designer. 

How long will it take to make my couture bridal gown? A 6 to 9 month lead time is required for custom, couture bridal gowns.

Do I need an appointment? Yes. Jocelyn Coles New York  is a fashion house offering a different bridal shop experience. We actually design and create our wedding gowns in-house. Brides meet with the designer to design their custom wedding dresses.

Do you offer wedding dress alterations? Yes! We offer bridal gown alterations when time permits..

Do you offer Skype bridal appointments for out of town brides? Yes! Request your couture bridal consultation today!

I'm an out of town bride. Can the designer travel to me for my fittings? Yes! Jocelyn is happy to travel and serve Mid-Atlantic brides. Contact us for our Bride to Go™ service.

Can you email me photo's? No. Because of copyright we don't email photo's. But you're welcome to view our bridal gowns in person.


Jocelyn Coles deliberately creates bridal collections of equilibrium that define classic, grace; with a modern edge. She is passionate about the simplicity of a classic silhouette, but uses juxtaposition seamlessly with unexpected European textured textiles, such as alençon and re-embroidered French laces. She also uses haute couture techniques which includes time-consuming exquisite hand beading, delicate lace appliqués, and embroidered details to make the wedding gowns more intricate with a modern approach. She utilizes the art of manipulating fabric to achieve a more elaborate aesthetic.




  • ​American Made
  • 100% Silk
  • Sweatshop Free
  • ​No Middleman



Jocelyn Coles™ couture bridal gowns are proudly American made with 100% imported silk. We eliminate costly alterations with an individualized custom fit. A 6 to 9 month lead time is required for creation. Our wedding dress designer books a limited amount of custom bridal gown commissions per year. We advise brides to book now to reserve your wedding date. For rush orders please email us.



Our couture bridal gowns are handmade quality, unlike factory or sweatshop dresses. Pricing is based on design, textiles and labor. All estimates are given during your couture bridal consultation.


A 60% down payment is due at the point of sale. The balance due is due upon receipt.


Because couture bridal is made-to-order, returns and exchanges are not available. All sales are final.